Certified Nurse Assistant Preparatory School: Business Plan
School Objectives and Rationale
The opening of CNA Preparatory School is supported by the necessity to effectively prepare applicants for state examination that has to be passed in order to obtain the license of the Certified Nurse Assistant. The major objectives of the school include:
- to give students the idea of health care field occupied by nursing assistants;
- to introduce basic competencies that are required to obtain the license;
- to provide students with specific knowledge in narrow areas of application for them to become specialized professionals;
- to give students guidelines that would be necessary to align with national and state laws for getting access to the nursing assistant positions in health care institutions;
- to ensure the opportunity to continue education and acquire new knowledge and skills after completing the initially required program.
School Mission
The mission of the CNA school is to provide educational opportunities that are focused on both theoretical knowledge and practical skills that would give students the notion of their duties and responsibilities to provide high-quality health care.
The school recognizes the importance of proper preparation that develops not only professional but also personal qualities such as self-confidence, dignity, ethical standards, etc. Thus, the mission of the school also includes individual development.
The Keys to Success of the School
While searching for the best possible variant of a CNA school, future students may encounter a lot of various options as a huge number of colleges and universities offer nursing preparatory courses. The following factors should serve as keys to the popularity and success of the school I am going to open:
- the school will be certified by the state and offer its students certified curriculum answering all the standards;
- it will provide clear and comprehensive programs without attempting to confuse students with a huge number of different titles for a nursing assistant that mean one and the same thing; the emphasis will be put on quality, not on the seeming variety;
- the school will ensure the opportunity to learn and work under the supervision of a registered nurse or a doctor;
- it will give students a chance to obtain practical experience through helping patients in various settings including hospitals, nursing homes, day healthcare institutions, and even at their homes;
- the CNA school will encourage research projects that will be aimed to track the dynamics of the patient’s condition and deduce theoretical implications of the changes that take place;
- the school will not only teach students to provide care and supervise treatment but will also give them practical skills that are contiguous with their direct responsibilities (e.g., assisting patients in bathing, toiletry, making their beds, tiding their places, putting on and taking off their clothes, etc.)
- theoretical classes will interchange with practical tasks for students to be able to establish connections between practice and theory;
- classroom instructions provided by the school will include not only an introductory course to healthcare but also information on psychology, patient safety, nutrition, readmission, risk groups, intensive treatments, etc.;
- the school will give students an opportunity to have the latest immunization in the process of a physical examination that will have to undergo;
- the tuition that the school is going to charge will also cover additional accreditations courses so that students will not have to pay extra for them;
- the duration of the preparatory program will be flexible (from four up to eighteen weeks according to the individual needs), which means that students will be able to regulate the duration of their practice in clinical settings;
- all the students will be prepared to pass the required state examination;
- online training will be offered to those who cannot afford the tuition or cannot be present in person.
Target Market and Segmentation
The target market of the school will include women aged between 25 and 55, possessing a high school diploma. The school will be situated in Florida, which means that the population will be able to pay fees set by the school for the quality of the education. Moreover, the area is characterized by the increasing number of individuals who are looking for the position of nurses, which creates the demand for education.
The market is going to be segmented:
- geographically;
- by race;
- by age;